Insights

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All About Branding: A Starter Guide for Small Business Owners

Branding is the process of setting your business apart from the competition. It's how you control how people view your business and connect with it. Branding is used by major companies, from Coca-Cola to McDonald's. However, small businesses can also use it to influence public perception.

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Are you ready for a fight with Mike Tyson?

Every company will get hit at some point, whether it is from a natural disaster, cyber attack, fire, flood, major equipment failure or human factors such as human error, civil unrest, sudden loss of key personnel or internal theft. How prepared you are for that punch and how well trained you are to deflect the blow can mean the difference between a black eye and a match ending KO. Here are 8 warning signs that you may not be as ready for Iron Mike as you think.

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Expanding Your Business: When and How to Scale

A growing business is a good thing, but the pains of growth can be challenging to manage. With the proper planning and tactics, you can successfully expand your business and weather the bumps along the way. Deciding how and when to scale your business is the first step.

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Reputational Risk: Slow to build, quick to lose

Reputational risks are unavoidable. Reputational damage is. And when issues happen despite all of your best efforts to run the perfect business, you have many options available to reduce the damage done. But the worse thing you can do is ignore it and hope it goes away. “No comment” has killed many businesses, don’t let yours be next.

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