I was recently playing around on ChatGPT, the Open Artificial Intelligence platform making headlines in the news, and decided to ask it about Small Business Continuity. Considering this is a phrase I started using when I launched Tempest Risk Management, I was really curious how AI would define it. Color me surprised when I got the response and consider it an excellent and professional description of what Small Business Continuity is:
Answer: Small business continuity refers to the measures that small businesses take to ensure their operations can continue during and after disruptive events such as natural disasters, pandemics, or other emergencies. The goal of small business continuity planning is to minimize the impact of these events on the business and its employees, customers, and stakeholders.
Small business continuity planning typically involves creating a plan that outlines the steps the business will take to respond to and recover from a disruptive event. This plan should include measures to protect the safety of employees and customers, as well as strategies for maintaining critical business functions, preserving assets and data, and ensuring the ongoing delivery of products and services.
Elements of a small business continuity plan may include:
By having a comprehensive small business continuity plan in place, small businesses can minimize the impact of disruptive events and ensure that they are able to continue their operations, protect their employees and customers, and preserve their assets and data.
Branding is the process of setting your business apart from the competition. It's how you control how people view your business and connect with it. Branding is used by major companies, from Coca-Cola to McDonald's. However, small businesses can also use it to influence public perception.